Omnichannel Returns: What Your P&L Can’t Ignore

You may have noticed that your consumers tend to initiate returns after their online purchases more frequently than after their in-store shopping. On average, returns for ecommerce transactions are two to three times more likely than purchases made in....

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5 Ways Siloed Shopper Data Complicates Your Sales and Return Transactions

Shoppers typically think of a retailer’s ecommerce site and brick-and-mortar location as extensions of the same store. They may shop through a single channel or buy-online-pickup-in-store (BOPIS) or buy-online-return-in-store (BORIS). Regardless, they....

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Why Rising Returns Can Be Good for Your Business

For decades, returns have been considered a cost of doing business. As a retailer you sell a product. Consumers buy that product and some of them return it. And your business absorbs the cost. Over time, and across thousands of shoppers, those costs add up....

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