5 Ways Siloed Shopper Data Complicates Your Sales and Return Transactions

Shoppers typically think of a retailer’s ecommerce site and brick-and-mortar location as extensions of the same store. They may shop through a single channel or buy-online-pickup-in-store (BOPIS) or buy-online-return-in-store (BORIS). Regardless, they....

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How to Turn Returns into a Rewarding Consumer Experience

The bond between retailers and their “best” consumers has been put to the test over the past few years. As the COVID-19 pandemic shifted shopping online and shuffled behaviors, it brought forth new demands on retailers to maintain existing relationships,....

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