As a retailer, you know that the cost of returns is much more than the loss of a sale. Returns and return fraud have a cascading effect on your business’ revenue and profit. The National Retail Federation has compiled returns data for 2021 in a comprehensive report, and the numbers are staggering. A few highlights:Returns cut into retailer profits
- Total returns account for $761 billion in lost sales for U.S. retailers
- 16.6% of all 2021 sales were returned
- For every $100 in returned merchandise, retailers lose $10.30 to return fraud
- 10.3% of all returns in 2021 were fraudulent returns
Returns have increased dramatically in the past year for both ecommerce and store sales challenging retailer finances and operations. Retailers typically offset losses from return fraud by increasing prices and reducing costs. This means higher prices, fewer services, and less staff. In fact, return fraud costs American workers the equivalent of more than 2 million jobs in 2021.
Increased returns are often accompanied by a rise in return fraud, which results in a loss of sales tax revenue for the states and local municipalities. In fact, across the country, states and local municipalities are losing over $6 billion in sales tax revenue. This money could have supported vital community services including education, health care, child and elder services, infrastructure projects, and other government-backed programs.
The impact of return fraud on communities:
- More than 2 million lost retail jobs (mentioned above) means that federal, state, and local governments are losing the payroll tax on those jobs.
- $6.6 billion lost sales tax revenue: U.S. states and local communities are losing sales tax revenue from sales that should not have been refunded.
- Across the country, states are limiting some community services typically funded by sales tax revenue. See how much these losses impacted the top 5 states from coast to coast.
From an environmental perspective, returned items that cannot be resold not only represent lost revenue and lower profitability for retailers, they also can negatively impact the environment. Unsellable returned products are likely to end up in a landfill, and studies have shown that return shipping produces 15 million metric tons of carbon dioxide every year.
Retailers to the rescue
Returns have become more complex with the widespread adoption of online shopping and buy-online-return-in-store (BORIS), especially if you do not have a full omnichannel view of consumer shopping history. It’s critical to understand how returns and return fraud affect your shoppers, your business, your community, and the environment. Armed with this knowledge, you can develop best practices to improve return processes, provide more personalized customer service, drive incremental sales to recapture lost revenue, and promote more efficient return channels that minimize the carbon footprint of return shipping.
After years of rising returns, industry stakeholders are motivated to proactively address the root causes for excessive returns and identify impactful tools that can help reduce the need for shoppers to make returns. Retailers will benefit from improved profits and stronger consumer relationships while the communities will benefit from higher employment and better funded civic programs.
For the complete picture of 2021 returns, download our “Consumer Returns in the Retail Industry” report.
Leslie Nienaber, Digital Marketing Specialist, Appriss Retail
Leslie researches business trends and distills the information for a retail audience. Her marketing experience has covered a wide variety of industries, including promotional products, microbiology, print, and mail. She spent five years in the retail industry before graduating with her Bachelors in Business Administration from John Carroll University.